Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


'Be You' This Christmas with Festive New House of Fraser Campaign, 2 years, 11 months ago

18 Feet & Rising & Bold bring HoF back to TV advertising

'Be You' This Christmas with Festive New House of Fraser Campaign

House of Fraser is this week launching its Christmas campaign ‘Be you, no matter who, this Christmas’, from creative agency 18 Feet & Rising, which leads with the retailer’s first brand TV campaign in over a decade.

The ad campaign runs across TV (60, 40 and 20 second spots), VOD, online and social through Instagram and Twitter. The TV spots launch on Saturday 15 November on ITV during The X Factor and I’m a Celebrity Get Me Out of Here. The media agency is Goodstuff.

The documentary style films feature models from the campaign talking to camera as if at a casting session, discussing Christmas gifting and how they are looking forward to the festive season. The models then nominate someone special to them who arrives on camera to be surprised with the perfect gift.

The director of the films is Jennifer Vendetti, a renowned US casting director, and documentary filmmaker, known for her ‘street scouting’ real people for advertising, fashion and film on behalf of top photographers, designers and directors.

The campaign is also the first national launch of House of Fraser’s new positioning, with its tagline ‘Be you no matter who’.

Jonathan Trimble, CEO, 18 Feet & Rising, says: “It’s great to see House of Fraser back out there in such a strong and authentic way.”

Tony Holdway, Director of Brand, House of Fraser, adds: “We’re so excited to present a fresh and original multichannel campaign that will resonate with customers as they shop for the perfect present this Christmas.  By showing real loved ones sharing gifts we’re positioning House of Fraser as the destination for fashionable gifting no matter who you’re shopping for.”


Advertiser: House of Fraser

Creative Agency

Account Manager: Danielle Stephenson

Creative Agency: 18 Feet & Rising

Business Director : Kat Grenville-Jones

Creative: Alex Delaney

Creative Director: Anna Carpen

Photographer: Jonjo Borril

Producer: Russell Taylor

Media Agency

Media Agency: Goodstuff

Music and Sound

Music Supervision: Leland Music

Sound Design: Antony Moore @ Factory

Post Production / VFX

Post Production House: Finish Post & Absolute

Production Company

Director: Jennifer Vendetti

DOP: Shane Sigler, Louis Jopling

Producer: Dave Knox

Production Company: Bold Company

Category: Retail and restaurants , Retail stores

Genre: People