Be a Calendar Pin-Up with W+K London’s Three Christmas Campaign
Doesn’t that guy on the left look ace? That six pack! Woof.
Well people, now you can enjoy abs like that - no matter how many mince pies you’ve already eaten this festive season.
Created by Wieden+Kennedy London for Three, CalendarMe is a web-based personalised calendar app that is based on insight that self-indulgence is big at Christmas, but that doesn't stop people wanting to treat their loved ones too. Three is promoting its new seasonal offer, which lets customers buy a shiny new gadget for themselves and Three will give them a discount on a gift for someone special.
Visit the web-based app and you can insert your face into the most self indulgent thing of all, your very own digital, downloadable celebrity calendar, to give to your loved ones/fans. Who hasn't always secretly wanted to see themselves as an astronaut or a cowboy? On top of that,10,000 lucky, randomly chosen people using the app will get a little gift from Three: their own calendar, printed and ready for gifting.
Account Director: Sophy Woltman
Account Manager: Alex Blacklock
Creative Agency: Wieden+Kennedy London
Art Director: Luke Tipping, Artur Faria, Mat Kramer
Copywriter: Philippa Beaumont
Creative Director: Larry Seftel, David Day
Executive Creative Director: Tony Davidson, Kim Papworth
Executive Producer: Danielle Stewart
Group Account Director: Paulo Salomao
Producer: Leigh Casey
Producer: Richard Rowe
Production Company: Unit 9