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Creative

Be a Calendar Pin-Up with W+K London’s Three Christmas Campaign

Wieden+Kennedy London, 2 years, 10 months ago

How you (and your family and friends) can enjoy buxom bosoms and a super solid six pack all year round

Be a Calendar Pin-Up with W+K London’s Three Christmas Campaign

Doesn’t that guy on the left look ace? That six pack! Woof.

Well people, now you can enjoy abs like that - no matter how many mince pies you’ve already eaten this festive season. 

Created by Wieden+Kennedy London for Three, CalendarMe is a web-based personalised calendar app that is based on insight that self-indulgence is big at Christmas, but that doesn't stop people wanting to treat their loved ones too. Three is promoting its new seasonal offer, which lets customers buy a shiny new gadget for themselves and Three will give them a discount on a gift for someone special. 

Visit the web-based app and you can insert your face into the most self indulgent thing of all, your very own digital, downloadable celebrity calendar, to give to your loved ones/fans. Who hasn't always secretly wanted to see themselves as an astronaut or a cowboy? On top of that,10,000 lucky, randomly chosen people using the app will get a little gift from Three: their own calendar, printed and ready for gifting.


Advertiser

Brand: Three

Creative Agency

Account Director: Sophy Woltman

Account Manager: Alex Blacklock

Creative Agency: Wieden+Kennedy London

Art Director: Luke Tipping, Artur Faria, Mat Kramer

Copywriter: Philippa Beaumont

Creative Director: Larry Seftel, David Day

Executive Creative Director: Tony Davidson, Kim Papworth

Executive Producer: Danielle Stewart

Group Account Director: Paulo Salomao

Producer: Leigh Casey

Production Company

Producer: Richard Rowe

Production Company: Unit 9