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Hires, Wins & Business

BBH Sport Hires Luisa Fernandez and Will Nicholls in New Roles

BBH London, 1 year, 8 months ago

The two join as Managing Partner, Sponsorship, and Talent and Managing Partner, Advertising

BBH Sport Hires Luisa Fernandez and Will Nicholls in New Roles

BBH Sport has hired Luisa Fernandez and Will Nicholls in the newly created roles of Managing Partner, Sponsorship and Talent and Managing Partner, Advertising.

Luisa joins from British Airways where she was Global Sponsorship and Events Manager. In her time there she wrote their sponsorship strategy, brokered all of their sponsorship deals and delivered the 2012 Olympic Games (including BBH’s award winning “Don’t Fly” campaign),  the British & Irish Lions Tour, England Rugby, The FA, London Fashion Week and The Baftas.

Luisa will be focusing her energy on working with Lawrence Dallaglio, co-founder of BBH Sport, to grow the sponsorship and talent side of the business. BBH Sport brokers deals between rights holders, talent and brands.

Ben Fennell, CEO of BBH said “Luisa will bring a wealth of sponsorship experience and a unique client perspective. She has worked with the biggest brands on the biggest events. We are thrilled to have her on board"

Will Nicholls joins BBH Sport as Managing Partner, Advertising. He will look after all of the clients that the two year old business has assembled, and work with Ewan to drive creative standards ever higher.

Will is a BBH graduate and spent eight years at the Agency from 2000 to 2008 where he worked on Vodafone and Axe. He joins from Saatchi & Saatchi where he was Managing Partner and Head of Account Management. He has over 15 years in creative agencies as well as client side experience at Nokia where he spent two years in Global Sponsorship and Entertainment.

Ben Fennell said ”Will knows Sport, he knows brands, and he knows BBH. He has exactly the right approach for a start up like ours, and it's fantastic that we've got him back."