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BBH London & KFC are Putting Friendship to the Test This Christmas

BBH London, 1 year, 10 months ago

New campaign celebrates real friendships with 'The Friendship Bucket Test'

BBH London & KFC are Putting Friendship to the Test This Christmas

This Christmas, KFC is launching an integrated campaign celebrating real friendships called The Friendship Bucket Test. 

The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket.

A TV campaign, comprising five executions, launches on 14th November. To cast the films, KFC scoured the country for real best friends to play the game in a KFC restaurant. This also formed the basis of a nationwide poster campaign which showcased the friends taking the test. 

KFC is also challenging the public to take part in The Friendship Bucket Test. An online test on allows friends to play the game over social media. And the test will also be running in selected stores around the country, allowing people to play the game for real. 

Hamish Pinnell, Creative Director at BBH London commented “while the trend for narratives about families is at its highest, we wanted to do something real about friends. We captured some amazing friendships for our TV campaign and we hope that they inspire the public to get involved and share a moment with their friend this Christmas.”

Creative Agency

Account Director: Leo Sloley

Account Manager: Jamie Kisilevsky

Business Director : Sian Cook

Creative Agency: BBH London

Creative Director: Hamish Pinnell

Creatives: Dan Dehlavi & Drew Haselhurst

Print Producer: Lauren Daniels, (Assist) Jessica Geissendorfer

Producer: Dana Rudelier, (BSS) Sophie Dewey

Producers: (Assist) Sophie Hughes

Social: BBH Live

Strategist: Lucian Trestler

Strategy: (Social) Tom Hargreaves

Strategy Director: Tom Roach

Music and Sound

Sound Design: Factory

Sound Engineer: Dan Beckwith


Editor: Anne Perri @ Work Editorial, (Social) Matthew Walker

Post Production / VFX

Post Production House: The Mill, (Social Black Sheep Studios

Production Company

Director: MJ Delaney, (BSS) Matthew Walker

DOP: Vanessa Whyte

Executive Producer: Dawn Laren

Producer: Claire Jones

Production Company: Moxie Pictures

Category: Fast food , Retail and restaurants

Genre: Comedy