Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


BBH London Brings the Quiet In New Film for Axe

BBH London, 2 years, 5 months ago

Pulse's Sam Pilling directs stylistic trailer-style spot

BBH London Brings the Quiet In New Film for Axe

BBH London has teamed up with Pulse Films director Sam Pilling to conjure up a new advert for Axe, 'Bring The Quiet'.

The ad is a departure from the traditional ‘geeky guy gets girl’ motif the brand is synonymous with, delivering a trailer-style offering that will challenge expectations. From a stylistic point of view, Director Sam Pilling has endeavoured to take a cinematic approach, with an ambition to deliver content that combines both beauty and a level of grit. The AXE commercial uniquely demonstrates this signature style in spades. 

Axe 'Bring the Quiet' from Pulse Films on Vimeo.

Creative Agency

Creative: Felipe & Lambros

Creative Agency: BBH London

Producer: Ryan Chong / Victoria Keenan

Music and Sound

Composer: Luis Almau @ Soundtree Music

Sound Design: Henning Knoepfel

Sound Mix: Phil Bollard @Factory


Editor: Thomas Grove Carter @ TRIM

Post Production / VFX

Colourist: Aubrey Woodiwiss @ ETC

Post Production House: Time Based Arts

Production Company

Director: Sam Pilling

DOP: Pat Scola

Executive Producer: James Sorton, Gaby Carcova

Line Producer: Sofia Ruival

Producer: Alistair Payne-James

Production Company: Pulse Films

Category: Beauty/health , Deodorant

Genre: Photography