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Creative

BBH London Brings the Quiet In New Film for Axe

BBH London, 2 years, 5 months ago

Pulse's Sam Pilling directs stylistic trailer-style spot

BBH London Brings the Quiet In New Film for Axe

BBH London has teamed up with Pulse Films director Sam Pilling to conjure up a new advert for Axe, 'Bring The Quiet'.

The ad is a departure from the traditional ‘geeky guy gets girl’ motif the brand is synonymous with, delivering a trailer-style offering that will challenge expectations. From a stylistic point of view, Director Sam Pilling has endeavoured to take a cinematic approach, with an ambition to deliver content that combines both beauty and a level of grit. The AXE commercial uniquely demonstrates this signature style in spades. 


Axe 'Bring the Quiet' from Pulse Films on Vimeo.

Creative Agency

Creative: Felipe & Lambros

Creative Agency: BBH London

Producer: Ryan Chong / Victoria Keenan

Music and Sound

Composer: Luis Almau @ Soundtree Music

Sound Design: Henning Knoepfel

Sound Mix: Phil Bollard @Factory

Offline

Editor: Thomas Grove Carter @ TRIM

Post Production / VFX

Colourist: Aubrey Woodiwiss @ ETC

Post Production House: Time Based Arts

Production Company

Director: Sam Pilling

DOP: Pat Scola

Executive Producer: James Sorton, Gaby Carcova

Line Producer: Sofia Ruival

Producer: Alistair Payne-James

Production Company: Pulse Films

Category: Beauty/health , Deodorant

Genre: Photography