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Creative

BBH Asia Cooks Up a Recipe for the Perfect Kitchen with IKEA

BBH Singapore, 2 years, 1 month ago

4 Humans director Javier Laurenco turns IKEA products into raw ingredients

BBH Asia Cooks Up a Recipe for the Perfect Kitchen with IKEA

BBH Asia Pacific has launched the film ‘Recipes for Delicious Kitchens’ to highlight IKEA’ s brand new IKEA METOD Kitchen range.

The film literally cooks up a kitchen, using miniaturised IKEA products as raw ingredients to highlight the fact that the new METOD range of kitchens can be put together according to a very personal…well, taste. 

METOD is a modular kitchen system that allows for easy installation, efficient measurement and accessible combinations of doors, interior fittings, hinges, colours, drawers and frames, plus lots more. Said Gaston Soto, Senior Art Director, BBH Asia Pacific: “IKEA’s METOD system is about having fun creating your brand new kitchen. So we cooked one up just to show you how.”

Said Tze Kuen Yeong, Head of Marketing, IKEA (Malaysia, Singapore, Thailand): “The METOD range allows people to create thousands of different kitchen combinations and utilize every centimetre of their kitchen space. And it has combinations to fit all sorts of styles and budgets too, with a quality guarantee of 25 years. ‘Recipes for Delicious Kitchens’ aims to inspire you to dream up, select, and install your very own version of the IKEA METOD Kitchen. ”

BBH will be launching a fully integrated regional campaign for the IKEA METOD Kitchen range that includes film, digital, print and social for Singapore, Malaysia and Thailand.


Creative Agency

Account Manager: Jade Cheng, Cheryl Cheong

Business Director : Bibiana Lee

Creative Agency: BBH Asia

Creative Director: Tinus Strydom, Maurice Wee

Executive Creative Director: Scott Mcclelland

Executive Producer: Daphne Ng

Head of Planning: James Sowden

Producer: Samantha Dalton

Project Director: Lesley Chelvan

Senior Art Director: Gaston Soto

Senior Copywriter: Omar Sotomayor

Senior Planner: Rebecca Ash

Social: Josie Khng

Music and Sound

Music Production: Noroeste Música

Production Company

Director: Javier Laurenco

DOP: Juan Maglione

Producer: Mechi Serrano

Production Company: 4 Humans

Category: Home appliances , Kitchen

Genre: Animatics