BBDO/Proximity Singapore Named Agency of the Year at Creative Circle Awards
BBDO and Proximity Singapore have received top honours at the 2014 Gong CCA Awards, taking home a remarkable 35 trophies and the title of Agency of the Year for the second year running.
Organised by the 4As, the awards are the biggest annual showcase of creativity in Singapore.
Overall BBDO and Proximity Singapore collected 32 Gongs across categories including Print, Direct, Film, Branded Content and Outdoor. Work from clients including Mercedes-Benz and Guinness was awarded. The final tally amounted to 21 Golds, 4 Silvers and 7 Bronzes, plus 3 ‘NexGen’ awards for young creatives.
Danny Searle, Chief Creative Officer Asia and Chairman BBDO Singapore commented: “I’m delighted with this result and even more pleased that our client, APB, took the Client of the Year award. This is an excellent outcome. We’ve had a great year at international and local shows across both creativity and effectiveness, and I look forward to continuing to produce more great work for our clients.”