BBDO Singapore Takes on New Creative Director Theresa Ong
BBDO Singapore has made a new addition to its creative team, appointing Theresa Ong as creative director.
Ong joins from JWT Beijing where she worked on Microsoft, Nokia, Intel, Singapore Tourism Board China, Hertz and Shell.
Ong has a particular interest in all things digital and tech, winning Gold Lions for her ‘Missing Children’ App that turns any smartphone into an instant missing child search tool. Other recent awards include One Show, Clio, Adfest, Spikes and APAC Effies.
Prior to JWT, Ong was regional creative lead of Enfatico, a WPP/Y&R agency created to serve Dell globally. She was responsible for Dell’s ‘Take Your Own Path’ campaign – the largest integrated launch in 18 markets – winning multiple effectiveness awards and lifting Dell’s market share to No.2 worldwide in 2008.
Ong says: “BBDO is accelerating in an exciting direction with its clients and culture. I’m happy to be cresting the wave alongside such a formidable team.”
Danny Searle, Chairman BBDO Singapore and Regional CCO, remarked: “I'm really looking forward to working with Theresa. It took a long time and a lot of interviews to find the right person. She has built her career with great work on big clients across Asia.”