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BBDO Singapore and Tiger Beer Uncover History of the Kallang Wave

BBDO Asia, 2 years, 6 months ago

In the second stage of Tiger's "The Unofficial History of Singapore" campaign

BBDO Singapore and Tiger Beer Uncover History of the Kallang Wave

The second mockumentary video of Tiger’s 50th campaign “The Unofficial History of Singapore” highlights that nothing unites the people of a nation like a football game, and nothing unites the people of a football game like the Kallang Wave.

But who was the man behind the wave?

Thanks to a mysterious crate found in an abandoned bunker, Tiger Beer has uncovered his incredible story. The man’s name is Chu Beng Huat, and his meteoric rise forged a football-loving nation.

Tiger Beer has an exclusive interview with him sharing his incredible rags-to-riches story. Watch it for yourself on

Commenting on the overall campaign, Joe Braithwaite, general manager, BBDO Singapore, said: “Tiger Beer has an authentic and genuine connection to the history of Singapore that we’re proud to celebrate. It’s been fun working on this refreshing campaign with a great client.”

Category: Alcoholic drinks , Beers

Genre: Comedy , Storytelling