Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


BBDO NY Welcomes Back Crispy M&M's with a Message for the Fans

BBDO New York , 2 years, 9 months ago

Yellow & Red bring back a fan favourite after 10 years off the shelves

BBDO NY Welcomes Back Crispy M&M's with a Message for the Fans

M&M’S Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety. 

On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M’S Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The 15-second spot features the M&M’S Brand character Red instructing his fellow “spokescandy” Yellow to “tell our fans” that M&M’S Crispy are back. Yellow takes the cue literally, spreading the message to a series of inanimate fans – oscillating, folding and ceiling – inside the M&M’S Brand offices. 

The spot was created by advertising agency BBDO New York & debuted during the telecast of the 2015 Golden Globes on NBC as well as online. The ad is a humorous celebration of the product’s loyal fans, who in the 10 years since M&M’S Crispy left shelves made it the No. 1 Mars variant no longer on the market requested to be “brought back.”

“Our fans are the ones who convinced us that M&M’S Crispy are so good, we just had to bring them back,” said Seth Klugherz, Senior Director, M&M’S Chocolate Candies. “We’re so excited to celebrate the return of M&M’S Crispy in such a big way, and this new commercial is both a celebration of our existing fans and an invitation for an entirely new generation of consumers to try this delicious product.”

The launch of M&M's Crispy is the biggest M&M's Brand launch since the introduction of M&M's Pretzel Chocolate Candies in 2010. M&M's Crispy were first available as a limited-edition in 1998, and they stayed on shelves until 2005.


Advertiser: M&M's

Creative Agency

Creative Agency: BBDO New York

Category: Food , Sweet

Genre: Animation , Comedy