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BBDO NY Wants You to Dial-A-Snickers to Cheer Up a Friend

BBDO New York , 2 years, 1 month ago

Caviar's Amir Farhang directs hilarious mockumentary-style spot to support new 'Hunger Bars'

BBDO NY Wants You to Dial-A-Snickers to Cheer Up a Friend

SNICKERS has this week announced they are changing select candy bar packages nationwide, replacing the iconic SNICKERS parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign.

To support the new 'Hunger Bars,' online content was created by BBDO New York, Snickers’ creative agency partner, which shows how SNICKERS solved hunger emergencies. 'Dial-A-Snickers' allowed people to call in and report their hungry friends by dialing 1-844-Hunger-Bar. An operator determined each hunger symptom, and that specific hunger bar was delivered via bike messenger.

The idea of the campaign is to encourage people to call out their friends with a hunger bar and share using #EatASnickers.

Creative Agency

Account Director: Susannah Keller, Joshua Steinman

Account Executive: Jocelyn Choi

Account Manager: Tani Corbacho

Associate Creative Director: Danny Adrain

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO NY

Director of Integrated Production: David Rolfe

Executive Creative Director: Gianfranco Arena, Peter Kain, Tom Markham

Executive Producer: Amy Wertheimer

Managing Director: Kirsten Flanik

Senior Copywriter: Roberto Danino

Senior Planner: Alaina Crystal

Senior Producer: Jess Jacklin

Music and Sound

Audio Post Production: Heard City

Sound Mix: Evan Mangiamele


Edit Assistant: Sara Sachs

Edit Company: PS260

Editor: JJ Lask

Producer: Laura Lamb Patterson

Post Production / VFX

Colourist: Michael Marciano

Motion Graphics: Michael Marciano

Online Artist: Margaret YangMargaret Yang

Production Company

Director: Amir Farhang

DOP: Morgan Susser

Executive Producer: Michael Sagol, Jasper Thomlinson, Darren Foldes

Head of Production: Kelly Bowen

Producer: Michael Manacop

Production Company: Caviar

Category: Food , Fruit and vegetables

Genre: Comedy