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Creative

BBDO NY Spoofs Action Flicks with New M&M'S Ad

BBDO New York , 2 years, 8 months ago

Traktor shoots a timely spot ahead of The Academy Awards

BBDO NY Spoofs Action Flicks with New M&M'S Ad

M&M’S Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they’re bringing the movies to television. 

Today, Mars Chocolate North America announced M&M’S Brand plans to showcase a humorous spoof of action movie trailers during the 2015 Academy Awards on Sunday, Feb. 22 on ABC.

The 30-second spot is designed as a mock movie preview, and highlights how watching movies is even better with M&M’S. The ad features all six of the M&M’S Brand “spokescandies” putting a delicious spin on classic action-movie scenes – Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building – in a manner that so closely resembles a movie trailer you might start to believe “M&M’S: The Movie” is coming to a theater near you.


Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie. 

Both the TV commercial and the cinema PSA were created by BBDO New York.

Advertiser

Advertiser: M&M's

Creative Agency

Account Director: Carrie Lipper

Account Executive: Mariano Pintor

Account Manager: Alyce Regan

Associate Creative Directors: Christopher Cannon, Eduardo Peterson

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Executive Creative Director: Tim Bayne, Lauren Connolly

Executive Producer: Regina Iannuzzi

Group Account Director: Susannah Keller

Producer: Samantha Errico

Offline

Edit Assistant: Matt Posey

Edit Company: PS 260

Editor: Maury Loeb

Producer: (Sr) Laura Lamb Patterson

Post Production / VFX

3D Lead Artist: Kevin Phelps

Compositor: (Lead) Rex Carter

Post Production House: House Special

Senior Producer: Zilpha Yost

VFX Supervisor: Kirk Kelly

Production Company

Director: Traktor

Production Company: Traktor

Category: Food , Snacks and confectionary

Genre: Comedy , Visual VFX