BBDO NY Spoofs Action Flicks with New M&M'S Ad
M&M’S Chocolate Candies have been a staple in movie theater snack cases for decades. Now, they’re bringing the movies to television.
Today, Mars Chocolate North America announced M&M’S Brand plans to showcase a humorous spoof of action movie trailers during the 2015 Academy Awards on Sunday, Feb. 22 on ABC.
The 30-second spot is designed as a mock movie preview, and highlights how watching movies is even better with M&M’S. The ad features all six of the M&M’S Brand “spokescandies” putting a delicious spin on classic action-movie scenes – Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building – in a manner that so closely resembles a movie trailer you might start to believe “M&M’S: The Movie” is coming to a theater near you.
Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie.
Both the TV commercial and the cinema PSA were created by BBDO New York.
Account Director: Carrie Lipper
Account Executive: Mariano Pintor
Account Manager: Alyce Regan
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Chief Creative Officer: David Lubars, Greg Hahn
Creative Agency: BBDO New York
Executive Creative Director: Tim Bayne, Lauren Connolly
Executive Producer: Regina Iannuzzi
Group Account Director: Susannah Keller
Producer: Samantha Errico
Edit Assistant: Matt Posey
Edit Company: PS 260
Editor: Maury Loeb
Producer: (Sr) Laura Lamb Patterson
Post Production / VFX
3D Lead Artist: Kevin Phelps
Compositor: (Lead) Rex Carter
Post Production House: House Special
Senior Producer: Zilpha Yost
VFX Supervisor: Kirk Kelly
Production Company: Traktor
Category: Food , Snacks and confectionary
Genre: Comedy , Visual VFX