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Creative

BBDO NY & Snickers' Hangry Gorgon is Invading Sports Illustrated

BBDO New York , 2 years, 8 months ago

Agency illustrates how even a swimsuit model isn’t quite herself when she’s hungry

BBDO NY & Snickers' Hangry Gorgon is Invading Sports Illustrated

SNICKERS is taking its “You’re not you when you’re hungry” message to this year’s Sports Illustrated Swimsuit issue, which hits newsstands this week.  The brand took over the back cover to create a Medusa themed spoof of their picturesque front cover model.

Created by BBDO New York, the ad “illustrates” how even a swimsuit model isn’t quite herself when she’s hungry. 




Advertiser

Advertiser: Snickers

Creative Agency

Account Director: Josh Steinman

Account Manager: Dylan Green

Chief Creative Officer: David Lubars, Greg Hahn

Creative Agency: BBDO New York

Creative Director: (Sr) Danilo Boer, Grant Smith

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: (Art) Betsy Jablow

Photographer: Vincent Dixon

Planner: Alaina Crystal

Post Production / VFX

CG: Parker & Biley

Post Production House: Jake Mills Productions

Category: Food , Snacks and confectionary

Genre: Print