BBDO NY & Snickers' Hangry Gorgon is Invading Sports Illustrated
SNICKERS is taking its “You’re not you when you’re hungry” message to this year’s Sports Illustrated Swimsuit issue, which hits newsstands this week. The brand took over the back cover to create a Medusa themed spoof of their picturesque front cover model.
Created by BBDO New York, the ad “illustrates” how even a swimsuit model isn’t quite herself when she’s hungry.
Account Director: Josh Steinman
Account Manager: Dylan Green
Chief Creative Officer: David Lubars, Greg Hahn
Creative Agency: BBDO New York
Creative Director: (Sr) Danilo Boer, Grant Smith
Executive Creative Director: Gianfranco Arena, Peter Kain
Executive Producer: (Art) Betsy Jablow
Photographer: Vincent Dixon
Planner: Alaina Crystal
Post Production / VFX
CG: Parker & Biley
Post Production House: Jake Mills Productions
Category: Food , Snacks and confectionary