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Creative

BBDO NY & Lowe's Helpful Yeti Has Some Useful Winter Hints

BBDO New York , 2 years, 8 months ago

Humble animates new Vine for #LowesFixInSix campaign

BBDO NY & Lowe's Helpful Yeti Has Some Useful Winter Hints

Another Yeti spotted in Boston! This one puts sand under a car tire for traction for Lowe's latest Vine.


Created by BBDO New York, the new Vine represents Lowe’s latest use of digital technology and social media to deliver short, topical and relevant content pieces that reinforce its position as a home improvement partner for consumers that “Never Stop Improving. “




Advertiser

Advertiser: Lowe's

Animation

Animation Company: Humble

Animators: Winnie Tom

Director: David Bell

Producer: Joe Scarpulla

Creative Agency

Account Director: (Sr) Jim Reath, Bob Estrada, Heather Linde

Account Manager: Tyler Harris

Art Director: Vanessa Castaneda

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Talon Gustafson

Creative Agency: BBDO New York

Creative Director: Mike Sweeney, Molly Adler

Director of Integrated Production: David Rolfe

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Creative Directors: (Humble) Sam Stephens

Executive Producer: Kristin Tomborello

Interactive Producer: Whitney Husnik

Production Company

DOP: Eric Robbins

Executive Producer: Eric Berkowitz, Persis Koch, Ned Brown

Head of Production: Elizabeth Durkee, (Post) Suzie Cimato

Producer: Chelsea Conklin

Production Company: Humble

Production Manager: John Bega

Category: Building , Home appliances

Genre: Animation