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BBDO NY & Lowe's Celebrate Super Bowl with Time-lapse Treats

BBDO New York , 2 years, 8 months ago

Decon's Marton Papai shoots #HyperMade videos ahead of the big game

BBDO NY & Lowe's Celebrate Super Bowl with Time-lapse Treats

Lowe’s has launched two new Super Bowl themed videos using Instagram’s Hyperlapse technology. The videos continue Lowe’s efforts to help people improve their homes, this time by getting ready for the big game. 

The two new Lowe's #HyperMade videos feature projects that are popular on Pinterest; the videos tell the story from inspiration through project completion in a compelling way. The videos were created by BBDO NY & produced by Decon.

Creative Agency

Account Director: Heather Linde

Account Manager: Tyler Harris

Art Director: Klane Harding

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Jessica Rello

Creative Agency: BBDO NY

Creative Director: Mike Sweeney, Molly Adler

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Kristin Tomborello

Head of TV / Production: David Rolfe

Producer: Whitney Husnik

Senior Account Director: Jim Reath, Bob Estrada

Post Production / VFX

Creative Director: Marton Papai

Executive Producer: Cynthia Angel

Post Production House: Decon

Production Company

Director: Marton Papai

DOP: Boaz Freund

Executive Producer: Misha Louy

Producer: Ryan Creighton, Miklos Kazmar

Production Company: Decon

Category: Building , Home appliances