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BBDO NY Has a Simple & Elegant Solution to Finding Cats in the Dark, 2 years, 6 months ago

Lowe's April Fools' campaign launches glow-in-the-dark Cat Hats

BBDO NY Has a Simple & Elegant Solution to Finding Cats in the Dark

BBDO New York & Lowe's have created a custom ad in response to positive buzz they’ve received around its NCAA “Build Your Home Improvement Confidence” campaign. 

A commercial that demonstrated how Lowe’s can help give men so much confidence in their do-it-yourself projects that they now feel free to pursue some of their wildest dreams, has spawned an infomercial for a glow-in-the-dark cat hat – a fake product featured in the TV spot that was brought to life for Lowe's customers. The agency also put together this fantastic site.

The infomercial will give the first 2,250 responders a chance to receive a free glow in the dark cat hat, along with a coupon good for a discount off their next purchase at Lowe’s.


Advertiser: Lowe’s

Creative Agency

Account Director: (Sr) Jim Reath, Lisa Roytman

Account Executive: Miranda Hardy

Account Management: Ryan Dillon-Curran

Art Director: Eli Terry

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Jessica Coulter

Creative Agency: BBDO New York

Creative Director: Mike Sweeney, Molly Adler

Director of Integrated Production: David Rolfe

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Kristin Tomborello, Ashley Henderson

Head of Technology: Michael Condouris, (Assist) Konstantin Rozinov

Interactive Producer: Mo Twine, Vicky Trinh

Planning Director: Emily Viola

Producer: (Associate) Georgie Turner

Senior Director, Digital and Emerging Platforms: Bob Estrada

Music and Sound

Sound Mix: Sam Shaffer


Edit Company: Mackenzie Cutler

Editor: Nick Divers

Executive Producer: Sasha Hirschfield

Category: Building , Home appliances

Genre: Comedy