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BBDO NY Debuts Science Fiction Podcast for General Electric

BBDO New York , 2 years ago

Series from Panoply and GE Podcast Theater will run every Sunday from now through the end of November

BBDO NY Debuts Science Fiction Podcast for General Electric

This weekend, GE debuted “The Message,” a science fictional podcast conceived by BBDO New York and co-produced by Panoply and GE Podcast Theater. 

Over the course of eight weekly episodes, listeners will be able to get an inside ear on how a top team of cryptologists attempts to decipher, decode and understand an alien message from the 1940’s.  Key to the team’s success is decoding the power of sound waves – something GE has been very much involved with via its ExAblate technology, for example, which is a completely noninvasive acoustic surgery, developed to treat neurological disorders. 

In the very first episode that aired last night, we meet our narrator Nicky Tomalin as she joins the team at Cypher, a top team of cryptologists that the government has pinpointed to lead the decryption of The Message. Just as the team agrees to take on the challenge, they learn that The Message may in fact be cursed.  

The first episode is now available for download on a custom landing page. You can check it out here 

The podcast series will run every Sunday from now through the end of November. Listeners will also be able to go beyond the story and explore extra content, such as Cypher’s website, Nicky Tomalin’s (our narrator) blog…and more.

As you know, GE has been an early adopter of many new social platforms and digital technologies.  And with interest in podcasting on the rise (thanks to the popularity of “Serial”), podcasts, in fact, recently staged their own upfront buying season.  It makes sense that GE is exploring this platform as a way to bring its real science into entertaining fan fiction, and why we think this series would be both timely and of interest to you and your readers.

Creative Agency

Account Director: Anna Mills

Account Manager: Marissa Amendolia

Art Director: Rachel Moore

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Mac Rogers, Darina Khafizova

Creative Agency: BBDO NY

Creative Director: Levi Slavin, Tim Roan

Executive Creative Director: Michael Aimette

Interactive Producer: Joe Croson, Eric Bloom

Planner: Rhys Hillman

Project Manager: Mckenzie Muscat

Media Agency

Media Agency: The Grid

Music and Sound

Sound Design: Brendan Baker

Production Company

Director: Rachel Wolther

Executive Producer: Andy Bowers

Producer: Sarah Lilley

Production Company: Panoply Media

Category: Elecric , Utilities

Genre: Dialogue , Storytelling