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BBDO NY Combats Symptoms of Hunger in New SNICKERS Campaign

BBDO New York , 1 year, 8 months ago

The fully integrated marketing campaign will include advertising, in-store displays and promotions

BBDO NY Combats Symptoms of Hunger in New SNICKERS Campaign

Ever felt “Bloopy,” Confoolish,” or Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so SNICKERS Brand created a new snacking solution to satisfy hunger: SNICKERS Crisper. Boasting multiple textures, new SNICKERS Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in creamy SNICKERS Brand milk chocolate. SNICKERS Crisper is the first SNICKER bar with less than 200 calories per serving – a singles pack includes two squares at less than 100 calories each. 

“SNICKERS is all about satisfying hunger and we’re excited to do that in a new and delicious way with SNICKERS Crisper,” said Allison Miazga-Bedrick, Director, SNICKERS Brand. 

“Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well.” 

To help introduce SNICKERS Crisper, the brand will roll out a fully integrated marketing campaign, including advertising, in-store displays and promotions. New 30 second spots, created by BBDO New York, spotlight how hunger can throw people off their game when multiple symptoms conspire against them. Two ads debuted during the 2016 Golden Globes telecast on NBC Sunday, January 10, 2016, with social GIFS and live tweeting. 


Advertiser: SNICKERS

Creative Agency

Account Director: Josh Steinman

Account Executive: Jocelyn Choi

Account Manager: Tani Corbacho, Nick Robbins

Business Manager: Paul Cisco

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Director: Matt Herr, Justin Bilicki

Executive Creative Directors: Peter Kain, Gianfranco Arena

Executive Producer: Amy Wertheimer

Music and Sound

Sound Design: Brian Emmerich

Sound Engineer: Tom Jucarone @ Sound Lounge


Edit Company: No6

Editor: Jason MacDonald/Ryan Bukowski

Executive Producer: Cornia Dennison

Producer: Malia Rose

Post Production / VFX

Online Artist: Ed @no7, Marcus @ MPC

Post Production House: No7/MPC

Producer: Rochelle Brown @ Company 3; Bindy St Leger

Telecine: Tim Masick @ Company 3

Visual Effects: MPC

Production Company

Director: Ulf Johansson, Woodshop: Trevor Shephard

Executive Producer: Philippa Smith

Line Producer: Philippa Smith

Photographer : Andrzej Sekula

Producer: Woodshop: Trevor Shephard

Production Company: Smith and Jones

Category: Food , Snacks and confectionary