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Creative

BBDO NY Brings a Party on Wheels for New Bacardi Spot

BBDO New York , 2 years ago

Iconoclast's Megaforce directs fun-filled new spot

BBDO NY Brings a Party on Wheels for New Bacardi Spot

Today, the Bacardi brand launched a new advertising and experiential campaign based on the idea that “There’s Nothing in the Way.” The campaign builds on the brand’s ‘BARCARDI Untameable Since 1862’ and gives it a new beginning by connecting with consumers on their terms, in their world, and in their way. The work marks the first advertising created by BBDO since it was named Bacardi’s new global creative agency partner earlier this year.

The advertising features a group of friends letting nothing get in the way of hosting their very own house party. The work is styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party, leaving you wanting to see and learn more. “We wanted to make something that would drag people into the screen - a film that people watching would say ‘I want to be on that trip! I want to be on that truck,’” said Danilo Boer, Executive Creative Director, BBDO NY.  

The campaign kicks off with a 30 second TV spot and longer length online film that will run on broadcast and cable TV programs as well as social platforms including Pandora, Hulu, YouTube and ESPN.

Accompanying the advertising will be a series of experiential events that quite literally bring the work to life via a real-world house party tour on a flatbed truck that will travel down the East Coast, kicking off in Philadelphia, PA on October 31st in celebration of Halloween.  The tour will include a combination of surprising creative moments and activations, top-notch musical performances and an overall party atmosphere that will show guests what it truly means to let nothing in the way of an amazing house party.


Creative Agency

Account Director: Justin Zerrenner

Account Executive: Lindsay Vellines, Alexa Rice

Account Manager: Josh Goodman

Art Director: Danny Adrian

Business Affairs: Shelly Bloch

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Danilo Boer, Roberto Danino

Creative Director: Matthew Brink, Adam Livesey

Director of Integrated Production: Dave Rolfe

Executive Creative Director: Danilo Boer

Executive Producer: Angelo Ferrugia, Rani Vaz

Head of Art: Danilo Boer

Music and Sound

Creative Director: Kelly Bayett

Sound Design: Rommel Molina @ Barking Owl

Offline

Edit Assistant: Adam Witten

Edit Company: WORK Editorial NY

Editor: Neil Smith

Executive Producer: Jane Dilworth

Producer: Sari Resnick

Post Production / VFX

2D Artist: Blake Druery, Dae Yoon Kang, Ben Kwok and Sam Caine

2D Lead Artists: Ilia Mokhtareizadeh

3D Artist: Laurent Giaume, Tim Kim, Ivan Joy, Claire Chang

3D Lead Artist: Olivier Varteressian

Colourist: Fergus McCall

Post Production House: The Mill- NY

Producer: Eliana Carranza-Pitcher

Production Company

Director: Megaforce

DOP: Alexis Zabe

Executive Producer: Charles-Marie Anthonioz

Line Producer: Bridgitee Pugh

Production Company: Iconoclast

Category: Alcoholic drinks , Spirits

Genre: Storytelling