BBDO Guerrero Wins Top Honours at 2015 Adobo Design Awards
At this year’s Adobo Design Awards, BBDO Guerrero ended a successful night with the much-coveted Best in Show Award, along with the Lucille Tenezas Special Award. The agency also won two Golds, two Silvers and five Bronzes.
The agency won five Bronzes in several categories for the DOT “Manila” TV commercial, Crap Ideas book and Noli Me Tangere illustration. Two Silvers were won for its work on DOT “Clouds” TV commercial and for the Noli Me Tangere outdoor activation. And two Golds for its “Keep The Story Alive” campaign for National Union of Journalists (NUJP). This NUJP campaign was later judged as Best in Show, and also earned the Lucille Tenazas Special Award.
In collaboration with National Union of Journalists of the Philippines, BBDO Guerrero created a campaign that aimed to remind people of the massacre that killed 32 journalists 5 years ago, and that no conviction has yet been made. The NUJP campaign encompassed print, social, and an installation that recreated the initial front-page image of the massacre.
This marks the third Grand Prix BBDO Guerrero has been honoured with this year, having recently won the top awards at the 2015 Adfest and 2015 Kidlat Awards.
David Guerrero, creative chairman of BBDO Guerrero said: “We are humbled to get this recognition from such an illustrious jury. And more so by the importance of the cause which the piece aimed to highlight. Thanks to the dedication of our entire team this is now our third Grand Prix in three months for three different clients – NUJP, Department of Tourism and Pantene. So massive congratulations to all of them.”