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Hires, Wins & Business

BBDO Guerrero Scores Double Appointments with Pancake House & Yellow Cab

BBDO Asia, 2 years, 3 months ago

Now the agency-on-record for both Pancake House and Yellow Cab, two of the best established brands under Max’s Group, Inc

BBDO Guerrero Scores Double Appointments with Pancake House & Yellow Cab

Pancake House is a familiar brand among Filipinos boasting a 40-year heritage. It has a 110 local store network, plus seven stores overseas. Initially conceptualised as an American diner associated with specialty pancakes and waffles, this all-day dining restaurant has evolved through the years to offer a wide array of mid-priced local and international cuisine.

Yellow Cab meanwhile was established in 2001, and currently has over 110 outlets. This New York inspired restaurant is known for its generously-portioned, great-tasting pizzas popular among the youth. Its menu has broadened since to include pastas, chicken and desserts. Its fleet of signature delivery “cabs” of Vespa Scooters are highly visible day and night with its 24/7-delivery service.

With 14 brands under its care, Max’s Group, Inc. is the country’s leading full-service restaurant group.

Francine Gonzalez, managing director of BBDO Guerrero, said, “We are very proud to have Pancake House and Yellow Cab, both strong brands that have captured the hearts of many Filipinos. We are looking forward to creating ideas that will further strengthen the affection with which they are held.”