BBDO Atlanta Wins Norwegian Cruise Line Account
Norwegian Cruise Line has confirmed that it has named BBDO and OMD to be its creative and media agency partners, respectively. The decision was made following a competitive review. The account had previously been handled by The Martin Agency. The business will now be led out of BBDO Atlanta and OMD Midwest.
BBDO will be responsible for providing creative and strategic leadership and development of a multimedia advertising campaign. OMD will be responsible for media planning and buying across all media channels.
“Norwegian Cruise Line and the cruise industry are on an uptick and we are looking to capitalize on this business momentum,” said Meg Lee, VP and Chief Marketing Officer. “We initiated this review with the goal to identify the best agency partners to help take Norwegian to the next level and accelerate the global expansion of the brand and our unique Freestyle Cruising proposition. In BBDO and OMD, we have found two agencies with proven track records of success with high involvement brands. More importantly, they each have demonstrated a knowledge about creating campaigns that cross multiple channels. They also have shown that they work well – together and with us. We can’t wait to get started.”
Said Drew Panayiotou, President & CEO, BBDO Atlanta, “We look forward to applying our brand expertise and nimble cross-channel content creation model in cruising and retail to help Norwegian Cruise Line increase its market share. Norwegian Cruise Line is an innovator in its field. Our goal is to help potential cruisers discover the revolutionary experiences that Norwegian brings to its cruise travel.”
Added Trish Chuipek, President Midwest Region, OMD, “Norwegian deserves a media approach that’s as innovative as its brand; our focus will be on delivering engagement opportunities that are ahead of the industry’s evolutionary and expansion curve.”
Category: Tourism , Travel