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Creative

BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace

Agency wraps 72 school buses in anti-human trafficking messaging to create a mile-long moving billboard

BBDO Atlanta Stops Traffic to Put an End to Sex Trafficking for Street Grace

More than 3,600 children are sold into sex slavery every year in Georgia – enough to fill 72 school buses. To shine a light on this issue, BBDO Atlanta, Porter Novelli and nonprofit Street Grace wrapped 72 school buses in anti-human trafficking messaging and sent them through Atlanta, creating a mile-long moving billboard. The goal: change the conversation from 'traffic' to 'traffick'.

The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. The massiveness of the spectacle demonstrated this problem is too big to ignore. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.


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Client

Advertiser: Street Grace

Production Company

Production Company: Bark Bark

Sound Design: Jamie Shepard

Offline

Edit Company: Hero Post

Creative Agency

Account Executive: Shannon Collins, Lauren Herstik

Art Director: Sara Lowe, Hayley Efird

Business Manager: Meredith Thornhill

Chief Creative Officer: Robin Fitzgerald

Global Chief Creative Officer: David Lubars

Head of Account Management: Tami Oliva

Head of Production: Marc Calamia

Integrated Producer: Reid Howard, Stacey Coker

Senior Art Director: Lauren Culbertson

Senior Copywriter: Emily Miller

Senior Developer: Brandon Jones

Senior Project Manager: Becky Ocampos

Creative Agency: BBDO Atlanta

Other

PR Agency: Porter Novelli

PR Agency: Porter Novelli

Print Production: Color Spot

Category: Charity , Corporate, Social and PSAs

Genre: People