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Creative

BarrettSF Takes Assassin’s Creed to Industrial Revolution London

Sapka Communications, 2 years ago

Digic Pictures creates action-packed animated spot directed by István Zorkóczy

BarrettSF Takes Assassin’s Creed to Industrial Revolution London

barrettSF has launched its first piece of creative for new client Ubisoft. “Welcome to the Family,” a 45-second CG spot for Assassin’s Creed Syndicate, launched on Oct. 12 with pre-order available. The game goes on sale Friday, Oct. 23. The agency won the Assassin’s Creed business in December of 2014.

Set in London during the height of the Industrial Revolution, players will step into the shoes of twin Master Assassins, Jacob and Evie Frye. Fighting to liberate London, Jacob and Evie help define the birth of organized crime in an adventure filled with action, intrigue and brutal combat.

The CG spot begins with a literal punch—the POV is from the unlucky recipient of a God Save the Queen-emblazoned brass-knuckled fist in the middle of a brawl on top of a moving train. Bowler hats, ornate mustaches, grubby urchins.

barrettSF worked with Digic Pictures to create original animated footage for the spot to match the style of the fast-paced  game.

“The level of collaboration and commitment to detail on this project was unlike anything I’ve ever worked on,” said Pete Harvey, executive creative director at barrettSF. “We dedicated six months to the animation process alone, and I think the results show it. Ubisoft and Digic Pictures were amazing partners along the way.” 


Creative Agency

Account Director: Molly Warner

Account Management: (Digic) Dóra Ágoston

Account Manager: Jillian Gamboa

Associate Creative Director: Brad Kayal

Copywriter: Brad Phifer

Creative Agency: barrettSF

Executive Creative Director: Pete Harvey, Jamie Barrett

Managing Director: Patrick Kelly

Producer: Diana Parada

Project Director: (Digic) Péter Svéd

Senior Producer: Nicole Van Dawark

Music and Sound

Audio Post Production: One Union Recording

Composer: Matthew Earl

Executive Producer: Lauren Mask

Music Production: Walker

Producer: Genevieve Vincent

Sound Design: Jacob Rhein

Sound Engineer: Matt Zipkin

Post Production / VFX

CG: Róbert Kovács

Post Production House: Digic

Producer: Alex Sándor Rabb

Production Coordinator: Attila Szenes, Barbara Bereczkei

Production Company

Director: István Zorkóczy

Production Company: Digic

Genre: Animation , Digital , Illustration , Storytelling , Visual VFX