Banking App Atom Selects Mother as Strategic Creative Partner
Atom, the digital App based bank that’s set to launch later this year has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a competitive pitch and is another critical step towards Atom realising their ambition to breathe new life into banking.
Mother will be Atom’s lead marketing partner across all activity from developing brand strategy to producing a full, integrated creative platform. Mother was chosen for their independence, their creativity and their daring approach to marketing as the perfect partners to help Atom position themselves as the first real alternative to the traditional High Street banks.
A mutual cultural and business understanding, as well as a natural meeting of minds, make the two partners confident in their task to step-change customers’ relationship with money, building a bank with none of the baggage of the past.
The brief will initially focus on readying the brand for launch, bringing Atom’s innovative customer-centric and branch-free proposition to life.
Lisa Wood, Atom Bank CMO, said “We were looking for a partner who shared our energy and enthusiasm for getting people to reappraise the relationship they have with their money and their bank. In Mother we believe we have found the right partner. We share a start-up mind-set and we both have a relentless passion to challenge the status quo.”
Katie Mackay, Joint Head of Strategy at Mother, said: “Atom bring a seismic shift to the tired world of banking and the opportunity to play a part in disrupting a sector is a hugely attractive marketing challenge, one that rarely comes along. But it wasn’t just Atom’s digitally-led, customer-first proposition that attracted us. We had great chemistry with the team from the off.”