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Badman Breakdancing Schoolboys in Grey London's New Vodafone Ad

Grey , 2 years, 5 months ago

Iconoclast's We Are From LA directs new spot for Vodafone’s tie-up with Spotify

Badman Breakdancing Schoolboys in Grey London's New Vodafone Ad

The five breakdancing schoolboys from Grey London’s first Vodafone UK ad, are being given the chance to show off their moves to promote the Spotify Premium service on Vodafone 4G.

To build on the proposition that Vodafone 4G allows you to live life more boldly, the children are seen throwing some impressive dance moves in the playground, which they choreographed themselves.

Directed by We Are From LA, the French duo behind Pharrell’s ‘Happy’ video and the ground-breaking ‘24 hours of Happy’, the joyful and engaging ad opens with the punchy narrative, “Don’t dance to someone else’s tune, write your own lyrics.”

Vicki Maguire, Deputy Executive Creative Director at Grey London, says: “No direction. No rehearsal. Our kids went through our playlist and just started busting moves all over the playground. We kept the camera running for 20 minutes. There’s no better advertisement for life on 4G with Spotify than music that moves you. Power to them.”

Lily Donagh, Interim Brand Director at Vodafone UK, adds: “Customers are using mobile devices in more ways than ever before and demand more from their network. We’ve made it our business to enhance our 4G experience, by giving customers access to the best entertainment services, such as Spotify Premium when they are on the go.”

The campaign will incorporate TV including spots during Britain’s Got Talent finals week, OOH including the Sound Shower at Westfield White City, behind the scenes content on social media and online.

Grey London was appointed to the Vodafone UK roster in March 2014 before being named lead creative agency (following a closed pitch against RKCR/Y&R) in February 2015. The agency also works with Vodafone Ireland (since 2011) and Vodafone Global (since 2013). 

Creative Agency

Account Manager: Sophie Fredheim, Morwenna White-Thomson

Account Managers: Natalie Graeme, Clare Campbell

Chief Creative Officer: Nils Leonard

Creative: Jonathan Marlow / Andy Garnett / Yassa Khan

Creative Agency: Grey London

Creatives: (Prod) Maxine Hose, Ross Dunstan, Andrew Bell, Laura Pillings

Executive Creative Director: Vicki Maguire

Media Planner: Amelia Ross

Planner: Alice McGinn, Bhavin Pabari

Producers: Marcus Eley / Sophie Paton

Media Agency

Media Agency: MEC

Music and Sound

Audio Post Production: Sam Robson @ 750 MPH

Song: Snoop Dogg/DMX


Editor: Sam Ostrove

Post Production / VFX

Post Production House: Finish

Production Company

Director: We Are From LA

DOP: Florian Hoffmeister

Producer: Anna Smith, Mark Harbour

Production Company: Iconoclast

Category: It, phones, Av and computers , Phones

Genre: choreography