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Creative

Avoid #GiftFace This Christmas with Harvey Nichols and adam&eveDDB

DDB EMEA, 1 year, 11 months ago

Let's face it, we've all been there...

Avoid #GiftFace This Christmas with Harvey Nichols and adam&eveDDB

Gift Face

Noun 1. The contortion of one’s face when feigning excitement, happiness or gratitude for a terrible, terrible Christmas gift.  

Today adam&eveDDB unveils a new Christmas campaign for luxury fashion retailer, Harvey Nichols. The tongue-in-cheek campaign highlights the perils of ‘Gift Face’ – the all-too-familiar expression of feigned delight that accompanies the opening of many a misjudged present on Christmas Day. The campaign launches with an online film that follows the plight of a young woman desperately trying to maintain her ‘Gift Face’ as she opens a series of underwhelming presents from her well-intentioned but tragically misguided family. The film ends with the simple solution to her familiar plight: ‘Avoid #Gift Face. Give Harvey Nichols’.

 The film, directed by Tim Bullock (Blink), is part of an integrated campaign written by Jo Cresswell and Sian Coole of adam&eveDDB that includes print, instore activation and digital. Stills were shot by Aitken Jolly (Serlin Jolly). Harvey Nichols is also using social channels to help customers recognise the tell-tale signs of #Gift Face, and suggesting gifting options to help ensure they avoid it this Christmas. Customers are even encouraged to show their support by using the grimacing emoji as their very own version of #Gift Face.

 Ben Tollett, Executive Creative Directors of adam&eveDDB, commented: “Brace yourself Oxford English Dictionary, Harvey Nichols is updating the lexicon. We hope #GIFT FACE will become as much a part of people's Christmas vocabulary as, "I'm stuffed" and "Does anyone have any batteries?"

 

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, commented: “This year we wanted to help people Avoid #Gift Face and ensure our customers give their special somebody a gift that truly hits the mark. We worked closely with adam&eveDDB to create yet another compelling and comical campaign that we know the British public can relate to. We’ve all been there! So this season shop with us for guaranteed satisfaction – Avoid #Gift Face, Give Harvey Nichols.”

 


Advertiser

Advertiser: Harvey Nichols

Creative Director: Shadi Halliwell

Group Marketing Manager: Shadi Halliwell

Head of Marketing: Anna Davidson

Marketing Manager: Rebecca Taylore

Creative Agency

Account Director: Brittany Lippett

Account Manager: Katie Gough

Agency Production: Lucie Georgeson, Brittany Littlewood

Art Buyer: Daniel Moorey

Art Director: Sian Coole

Chief Creative Officer: Ben Priest

Client Director: Paul Billingsley

Copywriter: Jo Cresswell

Designer: King Henry

Digital Producer: Marceline Le Gaufey

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Michelle Gilson

Typographer: King Henry

Media Agency

Media Agency: Zenith

Planner: Tim Payne, Becky Dorfman

Music and Sound

Arranger: Dannheisser

Audio Post Production: Factory Studios

Composer: Tchaikovsky

Music Supervision: Sean Atherton @ Siren

Sound Design: Jon Clarke @ Factory

Offline

Edit Assistant: Andre Rodrigues

Edit Company: The Whitehouse

Editor: Mark Burnett

Post Production / VFX

2D Artist: Cynthia Lee

Colourist: Matthieu Tollet

Post Production House: Moving Picture Company

Producer: Hannah Ruddlestone

Print / OOH

Designers: Rob Hare, Scott Silvey (artwork Katie Luong)

Photographer: Aitken Jolly @ Serlin and Associates

Retoucher: Stanleys KH

Production Company

Director: Tim Bullock

DOP: Stephen Keith-Roach

Executive Producer: James Bland

Producer: Ewen Brown

Production Company: Blink

Genre: Comedy , People