Australian Egg Corporation Limited (AECL) Appoints Pulse Communications
The Australian Egg Corporation Limited (AECL) has selected Pulse Communications, part of Ogilvy PR Australia, as its agency of record following a competitive tender and review process.
Pulse will manage the consumer public relations, and help to engage support from Health Care Professionals.
The appointment comes after a review process that included several agencies. The work will focus on celebrating the nutritional value of eggs, and how they make an unbeatable choice as part of any meal occasion. Pulse will also work very closely with AECL’s agency partners to deliver integrated communications plans for the organisation.
David Mogford, program manager - marketing, at AECL, said: “Egg consumption has been growing consistently over the past few years, but to achieve even higher sales for our farmers, we needed a fresh approach. We genuinely believe eggs are unbeatable for breakfast and Pulse is the right agency to help us reinvent the image of eggs to our consumer, media, and health care professional audiences.”
“We are thrilled to be appointed as the AECL’s communications agency,” Pulse group managing director Richard Brett said. “”We’re excited by our campaign, which is a highly disruptive and innovative new way to challenge the myths that Australia has around eggs. We will present eggs in a different light, through creative and engaging social and earned media content, using new technology.”
Work begins immediately.