Aussies Urged To Get On The Financial Front Foot in Finder's Latest Campaign via DDB Melbourne
Finder, Australia's most visited comparison site, is bringing to life the victorious feeling of finding a better deal in the highly anticipated next instalment of its new brand campaign via DDB Group Melbourne and produced by FINCH.
Malini Sietaram, chief marketing officer (CMO) at Finder, said to 'Be a Finder' is to strive for better.
Says Sietaram: "In this campaign, we introduce you to a Finder. She doesn't take things for face value and has the power to find the deals she deserves.
"It's a powerful mindset - one that can save you money, time and effort.
"A Finder is switched on, savvy and feels like they're winning at life when they score a better deal - no matter how big or small the saving may be. They're always on the hunt for a cheaper price or greater benefits.
"Be a Finder and reap the benefits millions of Australians are already enjoying. It's free, easy and your future self will thank you for it."
Says Anthony Moss, executive creative director, DDB Group Melbourne: "We're very excited to be working with Australia's largest comparison site, which is also one of the fastest growing companies in the world. The entrepreneurial spirit within the entire Finder organisation is palpable in every interaction, which has made this project such an exciting opportunity for all involved."
The TVC and digital assets will focus on key product verticals including credit cards, home loans and fashion.
Category: Finance , Price Comparison