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Creative

AT&T Celebrates US-Wide 5G with Quirky Spokes-Character, Lily

BBDO, Critical Mass, Dieste, Hearts & Science and Hungry Man collaborate in spot starring and directed by Milana Vayntrub

AT&T Celebrates US-Wide 5G with Quirky Spokes-Character, Lily

Shortly after announcing its network milestone, AT&T is releasing its first ad celebrating nationwide 5G, starring its beloved spokes-character Lily! Since Lily’s return to AT&T in May, she is back for the third installment of the latest series of ads featuring Milana Vayntrub as an AT&T employee. 

This time, Lily is shown back in an AT&T store and making a big deal about the launch of nationwide 5G on AT&T. For customers, that big deal includes a free Samsung Galaxy Note 20 5G with eligible trade-ins. Consumers will also see Lily come alive on AT&T social channels in the coming weeks to further uncomplicate 5G for consumers in her approachable and relatable way.

The ad will run on TV and online. The campaign was created in partnership with AT&T, BBDO Los Angeles and Critical Mass. 
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AT&T 5G Lily Campaign Credits

Agency: BBDO, Critical Mass, Dieste, Hearts & Science

Client: AT&T

AT&T:

SVP, Advertising and Marketing Communication: Valarie Vargas

VP, Advertising and Social Media: Marc Burns

Director, Advertising: Dave Brown

Lead Manager, Advertising: Tara Poosti

Director, Diversity Advertising: Mariel Llenza

AVP, Digital Strategy and Performance: Melissa Smith

Director, Online Marketing: Jillian Ramirez

Lead Digital Marketing Manager: Carter Crenshaw

Director, Communications Planning: Frank Viola

Lead Manager Marketing Communications: Kristen Fox

Senior Manager, Communications Planning: Julio Pineda

Director, Consumer Media: Scott Klatskin

Senior Manager, Media: Esther Rim

BBDO:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, Omnicom for AT&T: Matt MacDonald

Executive Creative Director: David Povill

Executive Creative Director: David Cuccinello

Creative Director: Eli Terry

Copywriter: Maddi Wagner

Art Director: Chidalu Motanya

Group Executive Producer: Julie Collins

Executive Producer: Andrew Tucci

Assistant Producer: Briana Hemphill

Managing Director: Rachel Nairn

Account Lead AT&T: Stacia Parseghain

Senior Director: Laura Perrizo

Account Director: Guilherme Pimentel

Account Supervisor: Gabriella Bertoglio

Head of Strategy: Tim Millar

Communications Planning Director: Mac Russell

Communications Planning Director: Elika Sadeghi

Brand Planning Director: Reza Rostampisheh

Brand Planner: Madeleine Reeves

Director of Project Management: Colin Vidika

Project Manager: Kelli Szymczak

CRITICAL MASS:

VP, Executive Creative Director: Frank Dattalo

Creative Director: Cori Donohoe

Associate Creative Director: Heather Rosen

Art Director: Robert DeLeon

Copywriter: Kristin Wellmer

Designer: Dean Alari

Senior Producer: Sydney Woodman

Producer: Riz Soriano

EVP, Client Partner: Lisa Zandy

VP, Client Partner: Heather Livengood

Account Director: Austin Tatum

Senior Account Manager: Jack Rosenberg

Account Coordinator: Crystal Ling

VP, Group Strategy Director: Jared Folkmann

Strategist: Kelsey Chudiak

Program Director: Laurie Ma

Senior Project Manager: Amy Damus

Project Manager: Melissa Cavaliere

DIESTE:

Chief Creative Officer: Ciro Sarmiento

Group Creative Director: Abe Garcia

Creative Director: Benjamin Jara

Senior Copywriter: Ameth Barrera

Senior Art Director: Sergio Rojas

Art Director: Alejandro Perez

Copywriter: David Chavez

Director of Agency Operations: Laura Hinguanzo-Andrade

Executive Producer: John Costello

Managing Director: Lonnie Limon

Group Account Director: Beatrice Sagaria-Rossi

Account Director: Adriana Calderon

Account Supervisor: Jonathan Lopez

Executive Director of Planning: Maria Urbina

Senior Planning Director: Ludwig Ortiz

Account Planner: Gabi Reynolds

Project Manager: Natalia Barrios

HEARTS & SCIENCE:

President Hearts & BBDO: Ralph Pardo

Managing Executive Director: Mike Venables

Executive Director, AT&T Consumer Media: Shanae Johnson

Executive Director, Digital Strategy: Theresa Fromm

Senior Director, Strategy: Brian Diamond

Senior Director, Strategy: Christiana Messina

Senior Director, Video Investment: Larry Hunt

Senior Director, Sports Strategy: Geoff Spies

Director, Sports Investment: Robert Rizzo

PRODUCTION PARTNERS:

Production Company: Hungry Man

Director: Milana Vayntrub

DP: Shawn Kim

Executive Producer(s): Rick Jarjoura

Line Producer(s): Josh Goldstein

Editorial: Cut & Run Edit

Editor(s): Frank Effron

Executive Producer: Amburr Farls

Producer: Brady Fiero

Editorial: Pixel Power Post

Editors: Pablo Piriz and Marcus Gonzalez

Telecine Company: Framestore

Telecine Artist: Beau Leon

Conform/Finish Company: Jogger

Head of Production/Executive Producer: Diana Cheng

Lead Flame Artist: Andy Brown

Audio Finishing: Lime

Executive Producer: Susie Boyajan

Mixer: Zac Fisher

Graphics: LVLY

Executive Producer: Bryce Edwards

Music Company: SOUTH

Chief Creative Director: Dan Pritikin

Category: Mobile Network , Utilities