ASB Bank's Toy Ambulance Ventures Out in Support of St John
ASB has released a campaign in support of St John to help raise necessary funds for the purchase of a new, fully-equipped ambulance.
Created by Saatchi & Saatchi and Flux, the charming work imagines the night-time adventures of a little toy ambulance that wants to grow up to be a real ambulance for St John.
The toy block set ambulances will be available to purchase for $15 in all ASB branches, online and via ASB True Rewards, with 100% of proceeds going to St John.
ASB Head of Community and Sponsorship Mark Graham is thrilled to play a part in such a creative campaign for a good cause.
“ASB has a longstanding partnership with St John and we’re proud to work together on the St John Toy Ambulance campaign. Not only is the toy ambulance a creative and tangible way to demonstrate support for St John, but Kiwis can look forward to seeing a brand new ambulance on the road and know they played a part in making that happen,” says Mr Graham.
Animator: Laban Dickinson, Henry Bennett, Chaz Holland
Animators: Nick Henderson, Fergus Candy
Modelling: Adrian Rogers, Adam Yeo
Account Manager: Vinay Naran
Business Director : Teresa Davis
Creative Agency: Saatchi & Saatchi NZ
Creative Director: John Darby
Developer: Stanislav Konovod
Digital Producer: Emma Bossley, Matt Couston, Brendon Haddock
Executive Creative Director: Corey Chalmers & Guy Roberts
Finished Artist: Abigail Kerr
Head of Content Production: Jane Oak
Head of Creative Services: Andi Dalton
Senior Account Director: Jody McFarland
Senior Account Manager: Caroline Jackson
Senior Art Director: Charlie Godinet
Senior Designer: Ross Davies
Senior Digital Designer: Megan Ying
Studio Manager: Tias Somers
Music and Sound
Audio Post Production: Digicake
Composer: Andrew McDowall
Sound Design: Brendon Morrow, Andrew McDowall
Sound Mix: Brendon Morrow
Print / OOH
Retoucher: Nick Browne
Director: Laban Dickinson
ECD: Brent Chambers
Producers: Sue Chambers
Production Company: Flux
Category: Banking , Finance/insurance