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Creative

Ariana Grande Stars in Publicis Seattle's New Campaign for T-Mobile

The comical spot sees a driver having to choose between listening to the popstar and getting directions home

Ariana Grande Stars in Publicis Seattle's New Campaign for T-Mobile

We’ve come to depend on our wireless devices for so much nowadays – from email, social media, music, navigation and more. Yet, there are still millions of Americans worrying about limited data buckets and overages every month. And, according to Publicis' new campaign for T-Mobile, they shouldn’t be!

Tonight during Supergirl (CW) and Timeless (NBC), T-Mobile will be debuting their latest ad as a part of the T-Mobile ONE campaign, to show Americans that the data struggle is all too real for too many people. But, it doesn’t have to be. The new spot stars pop icon Ariana Grande to bring awareness to the Un-carrier’s new unlimited everything plan, T-Mobile ONE.

The cheeky spot highlights the decisions millions of customers stuck with limited data bucket plans have to make – which in this case, ends up with Ariana left on the side of a road after the driver of the car she was riding in needs to use their last bit of data on navigation, rather than streaming Ariana’s music.

T-Mobile did away with overages a long time ago. But in August, they took it a big step further by eradicating data bucket plans and introducing T-Mobile ONE, the unlimited everything plan. And, with the fastest LTE network in America, T-Mobile’s network reaches nearly 311 million Americans and about 99% of those covered by Verizon.


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Client

Advertiser: T-Mobile

Advertising and Brand Manager: Peter DeLuca

Advertising Director: Ronan O’Mahony

VP, National Brand Leader: Trish Cox

Post Production / VFX

Animation: Timber

Production Company

Director: Ruben Fleischer

Executive Producer: Jasper Thomlinson, Michael Sagol

Head of Production: Kelly Bowen

Producer: Omar Bustos

Production Company: Caviar

Offline

Edit Company: Arcade

Creative Agency

Account Supervisor: Victor Wise

Business Manager: Maureen Doyle

Chief Creative Officer: Andrew Christou

Creative Agency: Publicis Seattle

Director: Ronan O’Mahony

Director of Integrated Production: Corey Bartha

Executive Creative Director: Jason Lucas

Group Account Directors: Adam Thomason

Head of Business Management: Deb Groth

Head of Production: Adam Oliver

Category: Consumer Electronics , Phones

Genre: Comedy , Music & Sound Design