Ariana Grande Stars in Publicis Seattle's New Campaign for T-Mobile
We’ve come to depend on our wireless devices for so much nowadays – from email, social media, music, navigation and more. Yet, there are still millions of Americans worrying about limited data buckets and overages every month. And, according to Publicis' new campaign for T-Mobile, they shouldn’t be!
Tonight during Supergirl (CW) and Timeless (NBC), T-Mobile will be debuting their latest ad as a part of the T-Mobile ONE campaign, to show Americans that the data struggle is all too real for too many people. But, it doesn’t have to be. The new spot stars pop icon Ariana Grande to bring awareness to the Un-carrier’s new unlimited everything plan, T-Mobile ONE.
The cheeky spot highlights the decisions millions of customers stuck with limited data bucket plans have to make – which in this case, ends up with Ariana left on the side of a road after the driver of the car she was riding in needs to use their last bit of data on navigation, rather than streaming Ariana’s music.
T-Mobile did away with overages a long time ago. But in August, they took it a big step further by eradicating data bucket plans and introducing T-Mobile ONE, the unlimited everything plan. And, with the fastest LTE network in America, T-Mobile’s network reaches nearly 311 million Americans and about 99% of those covered by Verizon.
Client
Advertiser: T-Mobile
Advertising and Brand Manager: Peter DeLuca
Advertising Director: Ronan O’Mahony
VP, National Brand Leader: Trish Cox
Post Production / VFX
Animation: Timber
Production Company
Director: Ruben Fleischer
Executive Producer: Jasper Thomlinson, Michael Sagol
Head of Production: Kelly Bowen
Producer: Omar Bustos
Production Company: Caviar
Offline
Edit Company: Arcade
Creative Agency
Account Supervisor: Victor Wise
Business Manager: Maureen Doyle
Chief Creative Officer: Andrew Christou
Creative Agency: Publicis Seattle
Director: Ronan O’Mahony
Director of Integrated Production: Corey Bartha
Executive Creative Director: Jason Lucas
Group Account Directors: Adam Thomason
Head of Business Management: Deb Groth
Head of Production: Adam Oliver
Category: Consumer Electronics , Phones
Genre: Comedy , Music & Sound Design