Arena Hits London Stations with Targeted City Index Campaign
Media planning and buying agency, Arena, has unveiled a targeted campaign for City Index, a leading retail trading provider specialising in spread betting, CFDs and forex trading , raising awareness of the brand’s foreign exchange offering.
From this week the campaign will be running on digital screens at a number of stations in Central London including Kings Cross, Liverpool Street, Waterloo and London Bridge, as well as in Canary Wharf. The outdoor campaign is part of a wider initiative running across OOH, press and digital until mid-November.
With a primary audience of male professionals aged 25 – 40, the initiative will be focused on London, targeting commuters and the City. The outdoor work will be placed at high impact commuter routes, including rail and underground stations with a high dwell time. Meanwhile the press campaign will run across a range of financial and business titles including City AM, Bloomberg Business Week, and Money Week.
Ian Thomson, Managing Partner at Arena, said: “Targeting high impact locations along the key commuter routes into the City, this campaign will showcase City Index’s strong offering, bringing the brand to the forefront of its audience’s minds. Working closely with Posterscope we were able to analyse the audience profile across the London commuter network and identify the most effective placements for this campaign.”
Shaun Johnson, Senior Campaign Manager at City Index, added: “Our forex trading offering, where we give our clients fixed spreads during the busiest trading hours, is unique in our industry. We are very excited about raising awareness of our service through this highly targeted and integrated campaign. With the financial markets turning even more volatile over recent weeks, now is the ideal time to highlight the certainty that our fixed forex spreads offers to both our current and prospective client base.”
The campaign will drive awareness among existing and former traders of City Index’s unique offering of low fixed spreads.
Advertiser: City Index
Account Director: Bryn Tweedale
Creative Agency: Arena
Media Agency: Arena
Planner: Bryn Tweedale/ Ian Thomson/ Dan Booth