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Creative

Are You Happy with Trump’s America? Because These Guys Are, Says This Ad

Furlined’s Ted Pauly directs thought-provoking Future Forward USA ad, which was created by three creatives from different agencies

Are You Happy with Trump’s America? Because These Guys Are, Says This Ad

This film was created by a few ad guys trying to save their souls by ousting Trump. Entitled ‘Happy’ and directed by Furlined’s Ted Pauly, it’s gaining traction on social media with tweets from Jon Favreau of Pod Save America saying “Now this is an ad” and from Jesse Ferguson, former deputy press secretary and senior spokesperson for Hillary Clinton, tweeting that it's “…POWERFUL and CREATIVE.” 

The spot was created by Tim Gordon, Nick Kaplan and Jon Fromowitz, usually ply their trade at Droga5, Barton F. Graf and 72andSunny. The idea is pretty simple: it is shocking that the people who are most happy with the direction of the country are also the most evil. The creative idea was to show in a hyperbolic manner three of the main groups most enjoying our current president and how out-of-touch with every day Americans they really are. In the end, even if you are mildly supportive of Trump and his policies, this ad asks, "who are you aligning yourself with?"

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Client

Advertiser: Open Labs / Future Forward USA

President: Chauncey McLean

Director of Operations: Reed Shaw

Creative Director: Jon Fromowitz, Nick Kaplan, Tim Gordon

Producer: Josh Morse

Post Production / VFX

Post Production Company: My Active Driveway

Grade: Company 3

Senior Producer: Kevin Breheny

Executive Producer: Angela Lupo

CCO: Steve Choo (My Active Driveway)

Sound

Sound Company: Heard City

Sound Engineer: Keith Reynaud, Evan Mangiamele

Executive Producer: Sasha Awn

Production Company

Production Company: Furlined

Director: Ted Pauly

Executive Producer: Ben Davies, Jay Wakefield

Producer: Dustin Highbridge

DOP: Corey Walter

President: Diane McArter

Music

Music Company: Butter Music and Sound

Composer: Andrew Sherman

Managing Director: Ian Jeffreys

Executive Producer: Ian Jeffreys

CCO: Andrew Sherman

Producer: Kristin Kuraishi

Offline

Edit Company: Final Cut Edit

Producer: Lena Lobel

Editor: Patrick Colman

Executive Producer: Sarah Roebuck

Category: Associations , Corporate, Social and PSAs

Genre: Comedy , People , Visual VFX