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Creative

Aqua-Tine and StrawberryFrog New York Launch We Love Smokers

StrawberryFrog, 2 years, 6 months ago

There's a lot of tobacco alternatives out there but none that will love you quite like Aqua-Tine promises the campaign

Aqua-Tine and StrawberryFrog New York Launch We Love Smokers

Aqua-Tine, the homeopathic brand that helps you manage your cravings for cigarettes is today launching the WE LOVE SMOKERS marketing movement.

"WE LOVE SMOKERS which can be found at WeLoveSmokers.Net is saying we should not shame smokers or look down at them or make them feel bad. Rather we want to give them a big compassionate, non-judgmental hug right at the craving hits," says Scott Goodson, founder of StrawberryFrog. "There's a lot of tobacco alternatives out there but none that will love you the way this brand does."

Aqua-Tine, which has no harmful toxins or carcinogens, is also announcing it has appointed StrawberryFrog New York as its advertising partner. The appointment follows a decision by the management of Aqua-Tine to develop the brand in light of the advances made by the business in developing its retail and digital offer. The appointment covers branding and marketing campaign in social media and digital platforms and in innovation platforms.

Aqua-Tine CEO Walker Grant said of the appointment: “StrawberryFrog have a world class reputation for strategy, creativity and social media and we feel their appointment will add real drive to our marketing campaign."

"Today we launch www.WeLoveSmokers.Net and in social and digital we wanted a new offer and across both we will see further enhancements in the weeks ahead. With all the innovation in the sector with alternatives to cigarettes and the excitement and opportunity we see for the Aqua-Tine business going forward we felt a disruptive approach was needed in our advertising."

Says Liz Scordato, business lead at StrawberryFrog: “We are kicking off today a movement idea entitled "WE LOVE SMOKERS" which aims to build a unique connection with our target audience of smokers, especially female smokers who are looking for a cleaner, homeopathic, non-toxic way to stop their cigarette cravings in front of children, at work or on an airplane."

“We are thrilled with this appointment as we get to work with great people on an important brand and help them in their ambition to be the number one in way to reduce cravings for smoking," she said.

Tyler Matthews of Aqua-Tine says: "We are really excited about this marketing movement. "We Love Smokers" is a long term brand idea that will connect with our audience quickly. If you're a smoker you can relate to the judgmental stares. You know what it's like, you're a smoker, visiting a family with children and the cravings set in. Aqua-Tine is a better alternative. It's all about less shame and more gain. StrawberryFrog understood this through innovative research, a disruptive strategy and brilliant creative."

Category: Medicine and remedies , Pharmacy

Genre: Digital