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Editors' Choice

Apple’s Christmas Spot Launches and Features a Strikingly Beautiful Family Duet

staging.lbbonline.com, 2 years, 10 months ago

Editors’ Choice: 60-year-old vinyl enhanced with Apple technology in this tearjerker of a festive ad

Apple’s Christmas Spot Launches and Features a Strikingly Beautiful Family Duet

Apple’s holiday spot launched last night - and with a shift from product-focus to people, it’s definitely worthy of rivalling John Lewis and Sainsbury’s in the unofficial ‘who can make us cry quicker?’ competition. 

‘The Song’ is a subtle minute-and-a-half spot that surprisingly focusses on technology that’s already 60 years out-of-date. But it’s to startling effect. A girl finds an old vinyl her grandma once recorded on a ‘Voice-O-Graph’ for her late grandpa, and proceeds to amplify it with harmonies and strings. She then sends it to her grandma’s iPad, bringing a tear to her eye - and perhaps the viewer’s. 


Category: It, phones, Av and computers , Tablets

Genre: People , Storytelling