APAC Effie Awards Names Cheuk Chiang 2016 Awards Chairman
Asia Pacific Effie Awards has named Cheuk Chiang, CEO, Asia Pacific for Omnicom Media Group, as the 2016 Awards Chairman.
Cheuk oversees the global media and communications network in Asia Pacific, with brands like OMD, PHD and M2M that have been built on strong cultures of creativity and innovation. In the APAC region, Omnicom Media Group has over 4,000 staff in 47 offices across 18 markets.
Cheuk’s career to date spans across account management, strategy planning and agency management roles in creative, direct marketing, digital and media agencies, having worked on a number of high profile brands including Coca-Cola, Heineken, Heinz, Hennessy, HP, Holden, HTC, Kraft, Mars, Myer, Motorola, Nestle, Nikon, Tiger Beer and Unilever over the past 23 years.
Prior to joining Omnicom Media Group, Cheuk had a long and successful spell as the Managing Director of CumminsNitro in Australia and was recognised as one of the top executives in the region. He joined PHD as CEO for Asia Pacific in 2008 and had led the agency in achieving numerous milestones and highly coveted awards year-on-year. Cheuk was subsequently appointed as CEO, Asia pacific for Omnicom Media Group in 2013. Under his leadership and vision, OMD and PHD continues to grow progressively and has since become one of the most awarded media agencies and networks across the region.
“It is an honour to be invited to chair the APAC Effie Awards this year. Having been involved in the APAC Effie, I am very impressed with the efforts Effie has in place to uphold and celebrate high standards in marketing effectiveness. APAC Effie is indeed the gold standard when it comes to recognizing and rewarding marketing effectiveness in the region. Effectiveness is arguably the most important factor when it comes to judging the success of a campaign and something we always strive to achieve,” said Chiang. He added, “I am excited to work with my peers in the industry to continue driving marketing effectiveness in the Asia Pacific region.”
Speaking on the appointment, Jarek Ziebinski, Chairman of the APAC Effie Committee, commented, “We are pleased to have Cheuk Chiang on board as the Chairman for the upcoming awards. Cheuk’s credentials and expertise in the field will be invaluable to APAC Effie in championing the most effective works in the region.”
APAC Effie 2016, the third edition of the Awards, continues to celebrate the most effective marketing communications efforts in Asia Pacific.