AP McCoy’s Signing to Channel 4 Racing Announced with Bone-Crunching Spot
RSA's Rob Blishen has stirred up some drama and gravitas for Channel 4's spot announcing that AP McCoy is joining their racing coverage.
AP McCoy is one of horse racing’s most celebrated and
decorated jockeys. With a record 19 consecutive career wins McCoy was also the first
jockey to receive the coveted BBC Sports Personality of the Year award.
With a mixture of archive footage and a bone crunching use of numbers, Rob has certainly set the tone for the new jump season on Channel Four.
Brand: Channel 4
Creative Agency: 4Creative
Director: Rob Blishen
Production Company: RSA
Category: Publications and media , Tv and radio
Genre: In-camera effects