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AP McCoy’s Signing to Channel 4 Racing Announced with Bone-Crunching Spot

RSA Films , 1 year, 10 months ago

RSA’s Rob Blishen stirs up drama ahead of legendary jockey’s presenting debut

AP McCoy’s Signing to Channel 4 Racing Announced with Bone-Crunching Spot

RSA's Rob Blishen has stirred up some drama and gravitas for Channel 4's spot announcing that AP McCoy is joining their racing coverage.

AP McCoy is one of horse racing’s most celebrated and decorated jockeys. With a record 19 consecutive career wins McCoy was also the first jockey to receive the coveted BBC Sports Personality of the Year award.

With a mixture of archive footage and a bone crunching use of numbers, Rob has certainly set the tone for the new jump season on Channel Four.


Advertiser

Brand: Channel 4

Creative Agency

Creative Agency: 4Creative

Production Company

Director: Rob Blishen

Production Company: RSA

Category: Publications and media , Tv and radio

Genre: In-camera effects