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Creative

Ant Farm & Childish Gambino Collaborate for Explosive Far Cry 4 Spot

staging.lbbonline.com, 3 years ago

Action-packed trailer featuring Donald Glover's 'Crawl'

Ant Farm & Childish Gambino Collaborate for Explosive Far Cry 4 Spot

Ant Farm has teamed up with long time client Ubisoft & recording artist Childish Gambino to craft a live film. Part musical journey, part documentary footage & part explosive gameplay, the short is set to Childish Gambino's song 'Crawl'.

According to Scott Cookson, Ant Farm’s VP/Creative Director for this trailer, “Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups. The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”



Advertiser

Advertiser: Ubisoft

Brand: Far Cry 4

Creative Agency

Creative Agency: Ant Farm

Copywriter: Aaron Fenn

Creative Director: Scott Cookson

Executive Producer: David Wilson

Producer: Sean Brust

Offline

Editor: Ahmet Atalay

Category: Gaming , Sports and leisure

Genre: Documentary , Music performance