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Animal Archetypes Can’t Bear to Look in Virgin Media Sports Ad

BBH London, 2 years, 2 months ago

BBH London presents new work that demonstrates the varied emotions football fans go through

Animal Archetypes Can’t Bear to Look in Virgin Media Sports Ad

BBH London has created a new campaign for Virgin Media that focuses on the TV provider’s position as the only provider showing all televised football matches on Sky Sports and BT Sport, including ALL the Barclays Premier League and UEFA Champions League games.

The ad demonstrates that not all football fans watch the game in the same way. Some howl at the TV. Some gloat to their friends. Some watch it with rivals. And some can’t bear to watch it at all.

In addition to the 40 second TV ad, there is a 20 second edit available for online VOD services such as YouTube and ESPN. The ad campaign will also be featured across OOH, social media, print, online, radio and mobile platforms.

Kerris Bright, Chief Marketing Officer at Virgin Media, said: “Football fans are passionate about watching their own teams, in their own way. With Virgin Media they can experience as much of the beautiful game as they like by enjoying every single televised game at home and on a range of connected devices. If the football is on, it’s on Virgin Media.”

Both BT Sport and Sky Sports are available to Virgin Media customers through the Big Kahuna Sports bundle or through individual bolt-ons.

Media planning for the spot was handled by Manning Gottlieb OMD.


Brand: Virgin Media

Creative Agency

Business Director : Amrita Das

Creative: Matt Fitch, Mark Lewis

Creative Agency: BBH London

Creative Director: Tom Drew, Uche Ezugwu

Producer: Natasha Bloom

Strategist: Alana King

Strategy Director: Sarah Booth

Team Director: Julian Broadhead

Team Manager: Jimi Saunders

Media Agency

Media Agency: MGOMD


Edit Company: The Playroom

Editor: Nick Allix

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Big Red Button

Executive Producer: Dawn Laren

Producer: Alicia Farren

Production Company: Moxie

Category: Publications and media , Tv and radio

Genre: Animation , Comedy , Visual VFX