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Creative

Andy Warhol & Van Gogh Star in BBDO NY's New Lowe's Ads

BBDO New York , 2 years, 5 months ago

Agency teams with director Joachim Back for the launch Sherwin-Williams paint in Lowe's stores

Andy Warhol & Van Gogh Star in BBDO NY's New Lowe's Ads

Lowe’s is adding the premium paint brand, HGTV Home by Sherwin-Williams, to their shelves. This is the first time Sherwin-Williams will be sold outside of their own stores in over 40 years. To announce the arrival, they’ve produced a campaign introducing a new legend in paint.

Created by BBDO New York and Director Joachim Back, the films bring some of history’s greatest painters back to life to let them know they’re not that great any more. Each spot features a different Master’s reaction to the news, including Warhol, Van Gogh, Bob Ross and Da Vinci.

These four, 15-second online commercials will run through September as well as on Lowe’s Social Media channels.






Advertiser

Managing Director: Jim Reath

Animation

Animation Company: Sibling Rivalry

Creative Agency

Account Director: Andrew DeBenedictis, Heather Linde

Account Executive: Karen Madera

Art Director: Carolyn Davis

Chief Creative Officer: Greg Hahn

Copywriter: Matthew Page

Creative Agency: BBDO NY

Creative Director: Molly Adler, Mike Sweeney

Executive Creative Director: Lauren Connolly, Tim Bayne

Executive Producer: Ashley Henderson

Producer: Alexander Loubek

Worldwide Chief Creative Officer: David Lubars

Music and Sound

Sound Mix: Peter Holcomb @ Sound Lounge

Offline

Editor: Dave Anderson @ Arcade Edit

Post Production / VFX

Colourist: Tim Masick @ Company 3

Post Production House: Spontaneous

Production Company

Director: Joachim Back

DOP: Pawel Edelman

Line Producer: Tim Kerrison

Production Company: Anonymous Content

Category: Home appliances , White goods

Genre: Comedy