ANDY Awards Names Marcel Best In Show for 'Inglorious Fruits & Vegetables'
staging.lbbonline.com, 2 years, 6 months ago
Agency receives the coveted GRANDY for campaign in the Sustainability category
The 2015 International ANDY Awards have announced this year’s winners in recognition of their creativity and bravery. The ANDY Awards gives its most prestigious honor, The GRANDY, to the agency that defines what it takes to be a bold leader without limitations. This year’s GRANDY has been awarded to Marcel for the Inglorious Fruits and Vegetables
campaign in the Sustainability category.
Jury Chair Colleen DeCourcy, Partner/Global Executive Creative Director of Wieden + Kennedy, led the global jury in evaluating and recognizing the bravest creative work from around the world.
The 2015 ANDY Awards Show and Party took place on April 22nd at Marquee in NYC to honor each award recipient. Sponsors of this year’s show include: Amazon Media Group, Columbia Records, Post Factory NY, and Wieden + Kennedy.
As the GRANDY winner, Marcel receives the recognition as Best in Show and a $50,000 cash award. Being the first advertising award show of the season, the ANDYs predict subsequent shows throughout the year.
Each year, people throw over 300 million tons of fruits and vegetables away worldwide. Why? It is mainly because of their appearance. As the European Union made 2014 the year against food waste, Intermarché, the third largest supermarket chain in France, decided to try and change their customers’ perceptions of imperfect produce. Intermarché and Marcel launched “the inglorious fruits and vegetables,” a campaign to rehabilitate the fruits and vegetables by celebrating the beauty of the ridiculous potato, the hideous orange or the failed lemon.