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Creative

An Anthem to Greatness in Zambezi's Powerful New TaylorMade Golf Campaign

staging.lbbonline.com, 2 years, 8 months ago

Adam Goldberg and Dan Marks direct inspiring new spot promoting the R15 metalwood driver

An Anthem to Greatness in Zambezi's Powerful New TaylorMade Golf Campaign

TaylorMade and Zambezi have launched their new work for the R15 metalwood driver. The campaign, called “Made of Greatness,” is targeted towards the elite amateur golfer looking to shave those few extra strokes off their game.  

The campaign ties into the week of the Northern Trust Open, and the 60 second Anthem features TaylorMade’s athletes (Justin Rose, Sergio Garcia, Jason Day, Boo Weekley, Ryan Palmer) and how they’ve reached greatness on different levels. The Anthem will premiere on the Golf Channel.

In addition, the campaign will have five vignettes of the pros and why they strive for greatness, rolling out over the spring.



Creative Agency

Account Director: Mark Belot

Account Executive: (Assist) Carly Ayres

Account Management: Matt Kline

Art Director: Keven Behboody, Ryan Barber

Associate Creative Directors: Nick Rodgers

Copywriter: Evan Schiller, Ben Tom George

Creative Director: Kevin Buth

Digital Producer: Sean Carnage

Executive Producer: Alex Cohn

Group Account Director: Pete Brown

Head of Digital Production: Ricardo Diaz

Producer: Nat Bricker, Travis Mitchell

Music and Sound

Music Production: Beacon Street Studios

Sound Design: Mike Franklin, Michael Ryan @ Actual Size Audio

Offline

Edit Company: South District Films

Editor: Ling Ly, James McGillin, Dan Cooper, Dan Marks

Producer: Adam Goldberg and Dan Marks

Production Company

Director: Adam Goldberg and Dan Marks

DOP: Anthony Arendt, Alastair McKevitt

Producer: Kimberly Driedger

Production Company: South District Films

Category: Outdoor equipment , Sports and leisure

Genre: Dialogue