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Amazing Interactive Retirement Ad Reveals Two Futures of the World, 2 years ago

M&C Saatchi Sweden & B-REEL launch interactive ad showing the world in 2045

Amazing Interactive Retirement Ad Reveals Two Futures of the World

SPP – one of Sweden’s largest pension management companies – has been working with sustainability for over 20 years (a topic increasingly important in the Swedish market). Now, SPP is one of the world's most sustainable companies. 

However, SPP's agency, M&C Saatchi Sweden, found that people have a hard time visualizing the future, and that the small choices they make today will have consequences in 30 years.

Therefore the agency had to invite people to actually get a feeling of what the future might be. To show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably.

The result is a breathtaking interactive spot which allows you to move a slider, revealing two futures: one of paradise, and one of a dystopian world. Click here to to view the film.
Creative Agency

Creative Agency: M&C Saatchi Stockholm

Production Company

Production Company: B-REEL

Category: Finance/insurance , Pension and retirement

Genre: Digital