Amazing Interactive Retirement Ad Reveals Two Futures of the World
SPP – one of Sweden’s largest pension management companies – has been working with sustainability for over 20 years (a topic increasingly important in the Swedish market). Now, SPP is one of the world's most sustainable companies.
However, SPP's agency, M&C Saatchi Sweden, found that people have a hard time visualizing the future, and that the small choices they make today will have consequences in 30 years.
Therefore the agency had to invite people to actually get a feeling of what the future might be. To show that just saving for retirement isn’t enough – in order to be able to retire in a good world, you have to save sustainably.
Creative Agency: M&C Saatchi Stockholm
Production Company: B-REEL
Category: Finance/insurance , Pension and retirement