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Creative

Altmann + Pacreau Proves You Can Mow Anywhere with Viking Lawnmowers

staging.lbbonline.com, 2 years, 6 months ago

Print campaign launches across French magazines from April 3rd

Altmann + Pacreau Proves You Can Mow Anywhere with Viking Lawnmowers

In an age where home robotics and wireless technology are taking over our lives, so too are these innovations entering our backyards. This is the theme the brand Viking chose for its campaign, created by agency Altmann + Pacreau, for the launch of their new robotic lawn mower, the iMow, which not only mows for you but is programmable so you can mow from wherever you are.

To demonstrate the ease and practicality of the lawn mower’s functions agency Altmann + Pacreau worked with Christophe Huet and his studio Asile Production to create 2 stand-out visuals in 3D. 

Asile Production has previously worked on campaigns with Marcel for Ray-Ban and Young & Rubicam for the Surfrider Foundation.

The campaign launches April 3 and will be featured in a number of French magazines.


Advertiser

Advertiser: Viking

Creative Agency

Art Director: Joachim Lesne

Copywriter: Simon Ohayon

Creative Agency: Altmann + Pacreau

Creative Director: Olivier Altmann

General Manager: Edouard Pacreau / Thomas Vigneron

Category: Garden , Home appliances

Genre: Print