All Work & No Play Makes IKEA a Dull Store... BBH's Ode to the Shining
IKEA is paying homage to Stanley Kubrick’s cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific.
The iconic IKEA showroom lanes serve as a perfect setting for the re-enactment of the infamous Overlook Hotel scene of a small boy cycling tricycle along eery corridors to equally eery music.
The Halloween campaign was the perfect opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers.
As an extension to the web film, a social media video hunt will run parallel to the campaign where consumers will be invited to spot and win products that appear in the film.
Account Manager: Manavi Sharma and Jade Cheng
Creative Agency: BBH Asia Pacific
Art Director: Marcus Yuen
Copywriter: Angie Featherstone
Executive Creative Director: Scott McClelland
Planner: James Sowden
Producer: Daphne Ng and Wendi Chong
Strategist: Josie Khng
Team Director: Lesley Chelvan
Director: Jordan Quellman
Producer: Bhavna Shivayogimath and Malay Prakash
Production Company: Black Sheep Live
Category: Furniture , Home appliances