Alejandro Toledo's Emotional 'The Step' Campaign for Alfa Beer Wins Gold at the Effies
The special category of 'Best of the Best, Europe', highlighting the best and most effective Gold Effie campaigns in national competitions in 2018, was created to mark the occasion of the 50th anniversary of the Effie Awards.
The film won 1 of only 7 Golds amongst a total of 22 winners within the category and originally won a GRAND ERMIS at the Greek Ermis Awards back in 2017.
Since its first on-air date, it has received at total of over 7 million views on YouTube.
Alejandro also directed two other successful films in the Alfa Beer "trilogy" in 2017 and 2018. You can check both of those films out below:
Advertiser: Athenian Brewery
Product: Alfa Beer
Title: The Step
Creative Agency: Soho Square Athens
Production Company: Avion Films
Director: Alejandro Toledo
DOP: Thimios Bakatakis
Executive Producer: Yorgos Tsokopoulos
Producer: Vicky Kanellaki
Category: Alcoholic Beverages , Beers
Genre: Comedy , Drama , People , Scenic , Storytelling