ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign
Due to the success of the "Like Brands. Only Cheaper" campaign, ALDI has just launched a new ad for its Ombra sunscreen via BMF. The campaign aims to humorously point out the cheaper price options available at ALDI for very similar brands found at other supermarkets.
A vampire who loves sunscreen but hates the living.
A chilled bear who, well, likes toilet paper...
A man who likes shampoo nearly as much as he likes himself.
A spoon who loves baby food but is terrified of flying.
A so-called doctor who likes laundry powder that keeps his coat clean.
A lady who likes tuna but doesn't like her wall-hanging trout. It hurts the trout's feelings, but not as much as being nailed to a wall.
Account Director: Aisling Salmaggi
Account Managers: Siena Shuttler & Katie Loverich
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Creative Agency: BMF
Creative Director: Alex Booker & Philip Sicklinger
Executive Creative Director: Cam Blackley
Group Account Director: Jonny Bucknall
Managing Partner: Stephen McArdle
Planner: Christina Aventi
Producer: Mel Herbert
Music and Sound
Sound Production: Rumble Studios
Editor: Bernard Garry
Post Production / VFX
Post Production House: The Editors & White Chocolate
Director: Jeff Low
DOP: Peter Eastgate
Producer: Lucas Jenner
Production Company: Rabbit Content
Category: Retail and restaurants , Retail stores
Genre: Comedy , Storytelling