Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign

staging.lbbonline.com, 2 years, 7 months ago

Including the charms of a vampire and who likes sunscreen but hates the living, along with other off-the-wall characters

ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign

Due to the success of the "Like Brands. Only Cheaper" campaign, ALDI has just launched a new ad for its Ombra sunscreen via BMF. The campaign aims to humorously point out the cheaper price options available at ALDI for very similar brands found at other supermarkets.





A vampire who loves sunscreen but hates the living.



A chilled bear who, well, likes toilet paper...


A man who likes shampoo nearly as much as he likes himself.


A spoon who loves baby food but is terrified of flying.


A so-called doctor who likes laundry powder that keeps his coat clean.


A lady who likes tuna but doesn't like her wall-hanging trout. It hurts the trout's feelings, but not as much as being nailed to a wall.
Advertiser

Advertiser: ALDI

Creative Agency

Account Director: Aisling Salmaggi

Account Managers: Siena Shuttler & Katie Loverich

Art Director: Patrick Chambers & Alex Booker

Copywriter: Mark Carbone

Creative Agency: BMF

Creative Director: Alex Booker & Philip Sicklinger

Executive Creative Director: Cam Blackley

Group Account Director: Jonny Bucknall

Managing Partner: Stephen McArdle

Planner: Christina Aventi

Producer: Mel Herbert

Music and Sound

Sound Production: Rumble Studios

Offline

Editor: Bernard Garry

Post Production / VFX

Post Production House: The Editors & White Chocolate

Production Company

Director: Jeff Low

DOP: Peter Eastgate

Producer: Lucas Jenner

Production Company: Rabbit Content

Category: Retail and restaurants , Retail stores

Genre: Comedy , Storytelling