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ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign, 2 years, 7 months ago

Including the charms of a vampire and who likes sunscreen but hates the living, along with other off-the-wall characters

ALDI & BMF Launch 'Like Brands. Only Cheaper' Campaign

Due to the success of the "Like Brands. Only Cheaper" campaign, ALDI has just launched a new ad for its Ombra sunscreen via BMF. The campaign aims to humorously point out the cheaper price options available at ALDI for very similar brands found at other supermarkets.

A vampire who loves sunscreen but hates the living.

A chilled bear who, well, likes toilet paper...

A man who likes shampoo nearly as much as he likes himself.

A spoon who loves baby food but is terrified of flying.

A so-called doctor who likes laundry powder that keeps his coat clean.

A lady who likes tuna but doesn't like her wall-hanging trout. It hurts the trout's feelings, but not as much as being nailed to a wall.

Advertiser: ALDI

Creative Agency

Account Director: Aisling Salmaggi

Account Managers: Siena Shuttler & Katie Loverich

Art Director: Patrick Chambers & Alex Booker

Copywriter: Mark Carbone

Creative Agency: BMF

Creative Director: Alex Booker & Philip Sicklinger

Executive Creative Director: Cam Blackley

Group Account Director: Jonny Bucknall

Managing Partner: Stephen McArdle

Planner: Christina Aventi

Producer: Mel Herbert

Music and Sound

Sound Production: Rumble Studios


Editor: Bernard Garry

Post Production / VFX

Post Production House: The Editors & White Chocolate

Production Company

Director: Jeff Low

DOP: Peter Eastgate

Producer: Lucas Jenner

Production Company: Rabbit Content

Category: Retail and restaurants , Retail stores

Genre: Comedy , Storytelling