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Hires, Wins & Business

Albion Scoops Food Brand Glorious! Account

Albion, 2 years, 8 months ago

Glorious! previously handled its creative in-house

Albion Scoops Food Brand Glorious! Account

Albion, the creative business partner, today announced it has been appointed by Glorious! to deliver strategic consultancy and creative services to make the brand a leading household name.


Albion and Glorious! are partnering to define the business’ brand positioning and develop the Glorious! marketing strategy as it takes its first big step into consumer communications.  The agency has already built out the creative brief through category and audience research as the first step in the company’s five-year vision to build a market-leading brand.


Jason Goodman, CEO of Albion, said, “Glorious! is an exciting brand with a playful personality. They are about to embark on an aggressive growth plan as a challenger brand and we’re thrilled to have partnered with them on this journey.”

 

Gavin White, Marketing Controller for Glorious!, added, “Albion has all the right ingredients to be our strategic consultancy and creative partner. We have really ambitious targets for the year ahead and with Albion we believe we can find the secret sauce to reach them. ”

Category: Food , Savoury

Genre: Digital , Strategy/Insight