Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Airlines Scoot & Nok Air Combine to 'Fly Awesome' as NokScoot

Saatchi & Saatchi Worldwide, 2 years, 10 months ago

Saatchi Thailand launches joint venture between Singaporean & Thai airlines

Airlines Scoot & Nok Air Combine to 'Fly Awesome' as NokScoot

Saatchi & Saatchi Thailand has recently launched NokScoot, the new joint venture between Singaporean budget airline Scoot and Thai airline Nok Air.

NokScoot is on a quest to put the fun back into budget travel, getting passengers to wherever they want to, in the way that they want to. And because they get to choose and customise their own travel experience, passengers don’t just fly. They fly awesome.

Nuntawat Chaipornkaew, Executive Creative Director of Saatchi & Saatchi Thailand said, “The opportunity to demonstrate ‘the best of two, becoming one’ was exciting to work on, we thank the NokScoot team for taking such a bold, simple and emotive first leap.”

Outside of TV the ‘Fly Awesome’ idea will also be expressed in social, live experiences and outdoor starting with a content led promotion allowing people to ‘SCREAM AWESOME’ to win flights and further spread the ‘awesome attitude’ of the brand towards launch.


Advertiser: Scoot & Nok Air

Creative Agency

Creative Agency: Saatchi & Saatchi Thailand

Art Director: Chavanon Tantisiriseranee, Weerayutt Angkharach

Copywriter: Thanongsak Tannoparat

Executive Creative Director: Nuntawat Chaipornkaew

Group Creative Director: Krissada Jun-On, Taejay Lee

Producer: Sasamon Kamnungnate

Music and Sound

Audio Post Production: Mixi Sound Studio

Sound Engineer: Somnuk Loisawai


Editor: Piyanan Sueksakarn

Post Production / VFX

Producer: Sansanee Rungpongwanich

Production Company

Director: Apiruk Pangseepirom, (Assistant) Chairat Piriyawattanakul

DOP: Armon Chunpresert

Producer: Surayut Sritrakul, Pavaranan Kanpairoh

Production Company: Vanilla Films

Category: Airlines , Travel

Genre: Comedy